Germany's Leading Sports Retailer Considers Shifting Production to China

August 4, 2025 - 11:15

Intersport is exploring the possibility of utilizing available manufacturing capacity in China as major brands like Nike and Adidas scale back their operations in the country due to ongoing trade tensions. This strategic move comes at a time when the global sportswear market is undergoing significant shifts, prompting retailers to reassess their supply chains and production strategies.

With the trade war creating uncertainty, many companies are reconsidering their reliance on Chinese manufacturing. Intersport's potential pivot to China could allow them to capitalize on lower production costs and an established infrastructure, while also filling the void left by their competitors. The company aims to maintain its competitive edge by ensuring a steady supply of products to meet consumer demand.

As the landscape of global trade continues to evolve, Intersport's decision could have far-reaching implications for the industry, potentially reshaping partnerships and production networks in the sports retail sector. The move highlights the complexities of global manufacturing in an increasingly interconnected world.