Growing Interest in Women’s Sports Among U.S. Adults

May 13, 2025 - 10:39

WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a diverse crowd. Groups of young women, families, and older fans gather to support the athletes, reflecting a gradual shift in the perception of women’s sports. A recent poll indicates that about 30% of U.S. adults actively follow women’s sports, highlighting an increasing interest that has been building over the years.

The poll reveals that while the numbers are still lower compared to men’s sports, there is a notable enthusiasm for women’s events. Factors contributing to this rise include increased media coverage, the success of female athletes on global stages, and initiatives aimed at promoting gender equality in sports. Fans express a desire for more visibility and investment in women’s leagues, emphasizing the need for continued support to sustain this momentum.

As attendance at games rises and viewership increases, the landscape of women’s sports appears to be on an upward trajectory, paving the way for future generations of female athletes.