Scholars Explore Regulatory Responses to Sports Betting Advertisements

September 6, 2025 - 03:00

As the landscape of sports betting continues to evolve, scholars are delving into how regulators can effectively respond to the gambling industry's growing reliance on personalized and pervasive marketing strategies. With the advent of technology, advertising in this sector has become more targeted, raising concerns about its potential impact on vulnerable populations, particularly young people and those with gambling addiction issues.

Experts argue that regulators must strike a balance between allowing businesses to promote their services and protecting consumers from aggressive marketing practices. This includes examining the ethical implications of using data analytics to tailor advertisements to individual preferences. Some scholars advocate for stricter guidelines on how and when sports betting advertisements can be displayed, especially during live sports events that attract a significant viewership.

Additionally, there is a call for transparency in advertising, urging companies to disclose the risks associated with gambling. By implementing comprehensive regulations, authorities can help ensure that the marketing of sports betting is responsible and does not exploit consumers. The challenge lies in keeping pace with the rapid advancements in technology while safeguarding public interest.